High Functioning Drug Co.

Overview

High Functioning Drug Co. offers something refreshingly different in the cannabis space: low-dose, premium rosin mints designed for everyday fun and clarity. We partnered with the founder to build the brand from the ground up—starting with a name and voice that are sharp, memorable, and just the right amount of irreverent. With thoughtful strategy, visual identity, packaging, photography, and web design, we helped shape a product that feels original, approachable, and ready to stand on its own.

• Scope

  Voice & Naming, Strategy & Value Proposition, Visual Identity, Packaging Design, Photography & Web Design

• Execution

  We began with a series of brand strategy sessions to define the product’s purpose, audience, and tone of voice. From there, we crafted the name High Functioning Drug Co.—a nod to both the clarity the product delivers and the wit behind the brand. We developed a playful, informative voice that cuts through the noise and meets customers where they are.

  Visually, we created a bold yet minimal identity system, pairing clean typography with a color palette that balances approachability with precision. We extended the identity across packaging—designing the tins and custom wraps for each Hint flavor—and built a visual language that could flex across both lifestyle and product photography.

  The final step was designing and developing a streamlined website to support the product’s launch, complete with a clear value proposition, compelling copy, and scroll-based animations to guide users through the experience.

• Results & Imapct

  High Functioning Drug Co. launched with a clear message, strong visuals, and a product that stands apart in a crowded market. The name, packaging, and voice work together to create a memorable experience—one that feels as intentional as the product itself. The rollout has been well received, resonating across dispensary shelves and sparking curiosity and connection with a growing base of loyal customers. As new Hints flavors and products roll out, they seamlessly extend the brand’s strong voice and visual system—reinforcing the clarity, consistency, and character at the heart of High Functioning Drug Co.